Two of the state’s biggest brands are teaming up on a program that will save Iowans as much as $50 on their next trip to the gas station while putting them in the grandstands of historic Kinnick Stadium for a home game of the nationally ranked University of Iowa football team.

Beginning at 8 a.m., today (Monday, Aug. 4) and until 11:59 p.m., Sunday, Aug. 17 – or while supplies of tickets to the seven home games of the 2014 Iowa Hawkeyes last – fans of the Hawkeyes who also have in their possession a Hy-Vee Fuel Saver card will receive a credit of $2.50 per gallon when they purchase up to 20 gallons of gas (a potential $50 of savings) from their local Hy-Vee Gas Station or participating Casey’s, Shell or PDQ convenience stores when they make a qualifying purchase of tickets to a home game of Kirk Ferentz’s UI football team.

To be eligible for the credit on their gasoline purchase, fans of the Hawkeyes must purchase a minimum of four (4) full-priced, reserved seat general public tickets to one of the seven home games of the Iowa Hawkeyes. The ticket purchase also must be made via the UI Athletics Department’s online ticket office which is available behind the “BUY TICKETS” link located in the upper right hand corner of, the official world wide web site of the Hawkeyes.

The Hawkeyes 2014 home schedule includes non-conference games against Northern Iowa (Aug. 30), Ball State (Sept. 6), and the annual Iowa Corn Cy-Hawk Series game with Iowa State (Sept. 13), and games with Big Ten Conference rivals Indiana (Oct. 11), Northwestern (Nov. 1), and Wisconsin (Nov. 22) before the annual Hy-Vee Heroes Game against Nebraska on Black (and Gold) Friday (Nov. 28).

“We are always excited about working creatively with our corporate partners on programs that offer real benefits to fans of the Iowa Hawkeyes. This program meets that criteria. Our fans will have the opportunity to enjoy a game day at historic Kinnick Stadium and some of the very best college football available in the state while realizing significant savings on their next visit to the gas station…and who, today, doesn’t enjoy savings when making that trip!” said Gary Barta, the UI’s director of Athletics.

“With this unique program, we get to provide our customers a good deal while also helping to celebrate their love of the Iowa Hawkeyes,” said Darin Hirl, Hy-Vee’s director of sports and event marketing.

“Hy-Vee has been a longtime supporter of Iowa college and university athletics, and is thankful to work with such great partners like the University of Iowa. We know Hawkeye fans don’t need an incentive to make the trip to Kinnick Stadium, but we hope this discount at the gas pump gives them something extra to cheer about.”

To learn more about the special offer and a link to the UI Athletics Department’s online ticket office, fans can visit Some restrictions apply. See full Hy-Vee Fuel Saver terms and conditions at

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