This is the kind of innovation you didn't know you needed until you saw it.

Prepare to have your inner Hershey bar blown to pieces: the Japanese company Bourbon is now selling sliced chocolate. Yes, you can buy sliced chocolate. Yes, it's chocolate in a shape you only thought existed in cheese. Yes, those are tears rolling down our cheeks.

Commence watering mouth in 3, 2, 1...

And, lest you think you'll just devour this culinary treat of the gods like a fruit roll-up, Bourbon's website gives some handy recipes (although you'll need to brush up on your Japanese, first).

The chocolate is sold in packages of five slices apiece, which cost about $27 each. That may seem like a lot, but, remember: sliced chocolate!

If only someone else with some entrepreneurial spirit could follow suit. Sliced Merlot, sliced bratwurst, sliced sour cream and onion potato chips -- the possibilities are endless.

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