Luke Bryan Challenge Video Goes Viral After Fan Finds Guitar [Watch]

Luke Bryan teamed with video challenge content creators AreYouKiddingTV and almost immediately, the clip took off on TikTok.

The challenge was simple: The first person to bring Luke Bryan a guitar and play him one of his songs gets $500.

• Bryan dropped his Mind of a Country Boy album on Friday (Sept. 27).
• He's set to return to American Idol in 2025.
• Earlier this week, Joey and Steven of AreYouKiddingTV took Taste of Country behind the scenes of planning and executing their viral videos.

Fans scrambled to find a guitar, but eventually, two college-aged women did it. But then, they ran into a problem.

Under pressure, neither could remember the words!

"Kiss Tomorrow Goodbye" became "Drink a Beer" in the worst kind of way. Fortunately, Bryan made it easy.

Steven and Joey don't talk in their videos, but often their guests do. Bryan can't help it and asks for the guitar to start playing "Kiss Tomorrow Goodbye" for a growing crowd.

"I think they earned it, right?" Bryan asks the channel's hosts. After a nod, the women are presented with $500 cash.

Within an hour of being posted, the video racked up hundreds of thousands of views.

Parker McCollum, Dierks Bentley, Ernest and Maddie & Tae are a few more artists who've partnered with AreYouKiddingTV. The pair live in Nashville, which makes collaborating easy. The two friends told Taste of Country that nothing about their videos is staged, and typically a celebrity video takes about 20 minutes to finish.

$500 is a middle-of-the-road prize for them these days. They've gone up to $5,000, but when they started, they were much more humble.

"It was just, take the dollar," Steven Lannun tells Taste of Country. "That was our first sign video ever. I don't know how we came up with it. We stood outside on Elon's campus and the sign said, 'Take the dollar,' and we wanted to see who would take it."